What is Retargeting?

Retargeting is the process of serving advertisements to customers who have expressed interest either by typing keywords in search engines or websites they visit.

There are 3 main types of campaigns for Retargeting

Search Retargeting:  This is where we target people based off of the keywords they type in search engines.  ie. A customer searching online for “Shoes” and getting digital banner ads on websites and apps for allbirds shoes later that day.

Site Retargeting:  Is the process of targeting all of leads from your website. ie. A website visitor (Lead) to Sandhill Media getting digital banner ads later that day for advertising with Sandhill Media.

Contextual Retargeting: This is the process of targeting websites and serving your companies ads based off the category of that website.  ie. A tax Preperation Company serving ads on websites categories such as financial to website viewers.

What are the Benefits of Retargeting?

Retargeting is a poweful marketing tool that allows for the following benefits:

• Allows for specifically targeting the leads a client has from their website
• A Conversion metric known as an action; this is where we can see the results of your campaign and track walk ins to your place of business after having seen a digital banner ad.
• Generates increase web traffic to websites
• Increases the Conversion rate of leads by over 30%