What is Retargeting?

Retargeting is the process of serving advertisements to customers who have expressed interest either by typing keywords in search engines or websites they visit.

There are 3 main types of campaigns for Retargeting


Search Retargeting:  This is where we target people based off of the keywords they type in search engines.  ie. A customer searching online for “Shoes” and getting digital banner ads on websites and apps for allbirds shoes later that day.

Site Retargeting:  Is the process of targeting all of leads from your website. ie. A website visitor (Lead) to Sandhill Media getting digital banner ads later that day for advertising with Sandhill Media.

Contextual Retargeting: This is the process of targeting websites and serving your companies ads based off the category of that website.  ie. A tax Preperation Company serving ads on websites categories such as financial to website viewers.

What are the Benefits of Retargeting?

Retargeting is a poweful marketing tool that allows for the following benefits:

  • Allows for specifically targeting the leads a client has from their website
  • A Conversion metric known as an action; this is where we can see the results of your campaign and track walk ins to your place of business after having seen a digital banner ad.
  • Generates increase web traffic to websites
  • Increases the Conversion rate of leads by over 30%

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An animated photo of visiting amazon.com and then seeing their digital banner ad through site Retargeting on foxnews.com

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.