Rock / Alternative

GenX is a music driven radio station, we don’t talk much, we just play one great song after another.


GenX target demographic

  • 18 – 44 year olds
  • 64% Men & 36% Women
  • 64% Have had some college or a college degree
  • 61% own a home
  • 65% earn 50k+ annually


GenX target demographics

  • 18-44 year olds
  • There are more men listening to GenX then women at a 64% women and 36% men.
  • 64% of the listeners have had some college or a college degree
  • 61% of our listeners own a home
  • 65% of our listeners earn $50k+ annually.

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.