Awareness

Social Media Campaigns, Radio Campaigns, Giveaways, and other tactics to gain attention to your business is always the first step to gaining a new audience to market to. Gaining a fanbase is a slow and steady race that takes time and resources to accomplish.

One of the amazing services we provide would be to do a geofencing campaign. We will help you identify who your competitors are and fence their brick and mortar buildings to then advertise to people who are interested in the same services or products that you provide. If you do not feel as though your competition is the right route to go another way would be to target your vertical integrations. For someone with a recent car accident they would end up in physical therapy, you can fence in those areas if you were a lawyer for injuries to gain the business of those who are going to need you soon.

Desire

Once you have started to gain some awareness with your marketing campaign you will need to send people to your website. One of the best ways to do this would be to retarget people searching for your services or products. This is done using keywords from what people type into a browser such as Google. We would search for you what people are typing into their browsers and advertise to them depending on what they are searching.

A great example of this would be if you were a Bridal shop then you could target words such as “bridal shower gifts” or “wedding dresses” Then when they are doing their research we can advertise to them your bridal shop for something they may need. Retargeting can be done in many ways. There are many options for retargeting which will help gain your product or service interest to help convert those in an audience.