There is no silver bullet in your marketing campaigns that will be perfect for your business.  However you can find discover some of the best practices for your business through a little research.  We like to do a combination of Digital and Radio advertising to produce an omni-channel effect.  Gain the emotional connection through a voice with radio and inspire your audience. Then gain the recognizable message to inform and brand through digital.  Examine your sales funnel and gain insight to what would work best for you.