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Geofencing

What is Geofencing?

Geofencing is the process of taking GPS location data from cell phones and targeting customers based off of where they go. 

There are 3 best practices for Geofencing

 

Competitive Geofence Targeting:  This is where you target the people who go to your competitors places of business.  ie. A pharmacy targeting other pharmacies

Vertical Geofencing Targeting:  This is where you target people who go to places that generally come to you later. ie. a Oil Change service provider targeting Car Washes

Loyalty Geofencing Targeting: This is where you target your own place of business to follow up with your customers after having visiting your location.  ie. A retailer targeting their visitors to come back for a special offer.

How does Geofencing Work?

A virtual fence is placed on a map that has a set of at least three coordinates of latitude and longitude.  Now that there is a geofence created it can start to capture locations data of any device that enters within the geofence.  Once a device is captured by the geofence is will start to send digital banners ads to that device for up to the next 30 days.

What are the Benefits of Geofencing?

Geofencing is a poweful marketing tool that allows for the following benefits:

  • Specific targeting of potential customers at competitors businesses, supply chain areas, or retargeting your own customer pool.
  • A Conversion metric known as an action; this is where we can see the results of your campaign and track walk ins to your place of business after having seen a digital banner ad.
  • Generates increase web traffic to websites

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An animated photo of making a geofence of Sandhill Media Group

Locally-owned and operated since 1979, Sandhill Media Group is Eastern Idaho's source for quality, experienced marketing. We’ve helped hundreds of local businesses through radio advertising, targeted digital ads, and social media marketing, – and we keep the community informed & entertained with high-value content.

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